JTC Private Office Rebrands

JTC Private Office has unveiled a new brand identity this week, as part of the London-listed global professional services firm’s strategy to ensure it evolves in line with the international families it supports.

The brand refresh aligns JTC Private Office more closely with the JTC Group brand, which has earned a strong reputation and familiarity across global markets, and it reflects the close link between JTC and the Private Office, which provide complementary services to many of JTC’s private clients.

As well as a new logo and colour scheme, the refresh has brought added clarity to the service proposition of JTC Private Office, which provides family governance and next generation/succession planning, as well as expert luxury asset and relocation services. The new branding will be extended across all of JTC Private Office’s offline and digital collateral, and the launch of a new-look online presence.

Launched in 2018, JTC Private Office – part of JTC’s Private Capital Services division – has continued to grow. It offers tailored solutions, bringing together specialists across multiple jurisdictions to deliver service excellence and added value for clients, helping them to feel peace of mind about the future and saving them time to do the things that are important to them.

Commenting on the brand refresh, Tom McGinness, Head of JTC Private Office, said:

“Our core proposition has not changed, but we are presenting it with more clarity and with a look and feel closely aligned with the JTC Group. JTC Private Office forms an integral part of JTC’s Private Capital Services division and draws on the specialist in-depth expertise from across our global team, ensuring our clients benefit from the highest quality of service across our four service pillars of family governance, next generation succession planning, luxury asset services and relocation. Our new brand also retains a distinct identity that evokes the high-end, family qualities for which we are known.”