Data Analyst

ROLE OVERVIEW

PURPOSE OF JOB

We are seeking a highly analytical and detail-oriented Data Analyst to join our digital team. This role will support the Business Development and Marketing function by collecting, integrating, and analysing data from various platforms, with the goal of providing comprehensive business intelligence and evidence ROI. The Data Analyst will deliver high-quality reports, visualisations, and actionable data-driven insights to support strategic decision-making across digital campaigns, sales and customer engagement. The Analyst will support the digital team and collaborate closely with stakeholders to deliver actionable insights and drive data-informed decisions.  

MAIN RESPONSIBILITIES AND DUTIES

• Data Collection & Integration: Extract, clean, and consolidate data from website analytics, Pardot, Salesforce CRM, and other sources to build reliable and well-maintained datasets. 
• Data Analysis & Business Intelligence: Perform deep-dive data analysis on marketing, sales, and uncover trends, patterns, and opportunities. 
• ROI Measurement: Define, track, and analyse marketing and Sales KPIs, focusing on metrics that reflect true business impact such as lead generation, conversion rates, revenue attribution, and customer acquisition cost. 
• Reporting: Develop, automate, and maintain dashboards and visual reports using tools such as PowerBI, Tableau, or Google Data Studio for stakeholders at all levels for deep-dive analysis and summaries. 
• Statistical Insight Generation: Use statistical and analytical methods to provide actionable recommendations that drive optimisation across marketing and sales. 
• Collaboration: Partner with campaign managers, sales teams and digital specialists to clarify data definitions, ensure data quality, and align analytics with business objectives. 
• Data Governance & Quality: Implement and enforce data quality protocols, support data stewardship, and recommend process improvements to ensure accurate, high-quality data. 
• Support accurate tracking of their marketing and sales activities to ensure reliable reporting across all campaigns. 
• Proactively identify opportunities to automate data collection and reporting processes and streamline analytic workflows. 
• Ad-Hoc Analysis & Projects: Respond to business requests with tailored data sets, analysis, and insights for special initiatives and strategic projects. 

ESSENTIAL REQUIREMENTS

• A bachelor’s degree in marketing, Business, Statistics, or a related quantitative field (Data Science, Statistics, Computer Science, Mathematics, Business Analytics, or related). 
• Experience in data analytics role, ideally with exposure to digital marketing data sets. 
• Technical proficiency with analytics tools (Salesforce Analytics, Google Analytics, Excel SQL, Power BI, Tableau). 
• Advanced skills in data analysis, manipulation, and visualisation. 
• Strong business acumen and ability to translate analytic findings into clear, actionable insights. 
• Strong communication and presentation skills, with the ability to explain complex data to non-technical stakeholders. 
• Effective organisational, time management and project management skills, with adaptability to shifting priorities. 
• Problem-solving abilities and capability to work independently and as part of a collaborative team. 

OUR COMMITMENT TO INCLUSION & WELLBEINGJTC is committed to fostering a healthy, inclusive organisation where all individuals feel welcome and feel able to participate in the workplace fully. We value different perspectives, backgrounds and lived experiences. This includes supporting employee wellbeing so that people feel equipped to thrive.