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JTC recognised for cutting-edge global branding strategy by Citywealth

Independent institutional and private client service provider JTC was recognised for its innovative strategy to build awareness around its growing global network at the inaugural Citywealth Brand Management and Reputation Awards recently.

The firm was presented with the ‘Editor’s Choice’ award at the ceremony, which was held at the Grange St Pauls Hotel in London on 21 June 2016 and followed an afternoon session focused on social media.

Launched this year by wealth management publisher Citywealth, the Awards were designed to identify and celebrate best practice and excellence across the business services that support the international wealth management industry, encompassing marketing, public relations, Corporate Social Responsibility, branding and technology.

Commenting on selecting the recipient of the Editor’s Choice Award, Karen Jones, CEO and founder of Citywealth, said: “JTC demonstrated a digital strategy that supports the bottom line impact of their business and their people. It is a credit to the management team that they invested aggressively and speaks volumes about their business prowess.”

David Vieira, Group Head of Business Development & Marketing, commented: “In December 2014, JTC sought to build on its heritage of quality and performance to deliver a vibrant, modern and competitive brand. The concept, entitled ‘Your Future Is Our Future’, reflects our commitment to the success of our clients and partners, and that the majority of the business is owned by its staff. Rolling this out across our growing global network was a significant piece of work, and it’s fantastic that it has been recognised by a leading international publication and well-respected editor.”

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